THE MACALLAN

As the Creative Technologist on this project, I was responsible for crafting visually engaging digital enhancements that elevated the VIP experience in New York. The client wanted an experience that felt dynamic, immersive, and deeply connected to the brand’s identity. To achieve this, I developed real-time generative visuals using TouchDesigner, ensuring that the projections were not only visually captivating but also evolved over time to maintain a sense of fluidity and engagement.

Drawing inspiration from the core graphics of the experience, I incorporated key visual elements such as the signature red spikes and the eclipse glow, seamlessly blending them into the evolving digital landscape. These elements anchored the experience in the brand’s aesthetic while allowing for continuous motion and transformation, making the projections feel alive.