Founder
PARAMOUNT PICTURES
Visual Feeder
ROLE:
Art Direction
Experiential Design
Art Direction
Experiential Design
Paramount Pictures sought to expand their advertising approach for the movie "Teenage Mutant Ninja Turtles: Mutant Mayhem" beyond traditional static billboards. As a key component of their promotional campaign, Visual Feeder strategically engaged 15 high-traffic retail window locations throughout Chicago using captivating immersive artworks to generate excitement around the film.
In my role as the Art Director and Experiential Designer for this project, I collaborated with the motion designer in transforming the static assets provided by the TMNT team into dynamic, engaging visuals that injected vitality into the creative concepts. These dynamic visuals were projected onto retail window spaces of varying dimensions, effectively transforming them into immersive canvases that captured the attention of passersby and further intensified the promotional impact.
In my role as the Art Director and Experiential Designer for this project, I collaborated with the motion designer in transforming the static assets provided by the TMNT team into dynamic, engaging visuals that injected vitality into the creative concepts. These dynamic visuals were projected onto retail window spaces of varying dimensions, effectively transforming them into immersive canvases that captured the attention of passersby and further intensified the promotional impact.
Visual edit that was displayed on the different screens across various locations.
Ideation phase test renders.