LULULEMON X NYFW 23

To launch their 2024 spring/summer footwear lineup, Lululemon hosted an event during New York Men’s Fashion Week in collaboration with Chelsea factory. Pink Sparrow served as the primary fabrication and technical collaborator for this event.

As a part of the creative technologist team, I oversaw the wiring and design engineering of the installation’s lighting set up, along with collaborating with the lead technician on-site at the Chelsea factory to manage the technical installation, covering LED signage, LED display tables, and booths.