MAYBELLINE AR GAME
GRADIENT EXPERIENCE
ROLE:
Art Direction
Creative Tech
AR Developer
Graphics & Creative
Concept
SOFTWARE:
Meta Spark
Adobe Design Tools
Art Direction
Creative Tech
AR Developer
Graphics & Creative
Concept
SOFTWARE:
Meta Spark
Adobe Design Tools
Gradient as an agency, was tasked with developing a dynamic and engaging three-day activation, including one exclusive VIP event, to highlight three key Maybelline products within a carnival theme.
I, as a Creative Technologist on this project identified a gap in the digital strategy and designed a custom Maybelline-branded Instagram game for attendees to play while waiting to enter the event. With wait times exceeding two hours and stretching three blocks, the game helped generate pre-event buzz and engagement. QR codes were posted outside the venue, and the content was amplified on Maybelline’s social channels. It had a total of 26K impressions.
RIP Meta Spark 👀️
︎︎︎ here is a tiny BTS doc
Behiind the scene process:
